This is Joyce's personal branding. She is personally a very real(no bullshit) person and enjoys doing what she loves to do which is design. Her works are mostly in vibrant colours.

As to not distract the audience away from her design works, she created this clean and minimalist logo which focused on a visual language that conveys the use of geometric shapes creating a fun and quirky brand.

The whole booth was handmade DIY-ed by Joyce.
To take a look at the whole making process, head over to instagram and follow

Joyce was awarded with a PSVITA for Best Booth Design for Fusion15 Graduation Show in Nanyang Polytechnic, Diploma in Motion Graphics & Broadcast Design.